My research is still pretty weak, finding it a struggle to progress and further with my ideas.
I have tried to concentrate on the marketing side of my project, thinking about campaigns and other current brands with a good marketing skills. Abercrombie and Fitch is a good example of good marketing. They have one particular look they target over an over again, called 'classic looks'.
http://www.abercrombie.co.uk/webapp/wcs/stores/servlet/category1_12406_10901_12277_-1_12203
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